Employee Value Proposition and Employer Branding go hand in hand like Cookies and Cream

Employee Value Proposition (EVP) and Employer Branding (EB) are to the human resources department what marketing is to the organization. Through our EB efforts, we manage to position ourselves against our competitors in the marketplace by communicating the salient features of our employer value proposition offering to prospective candidates.

Traditionally, candidates applied for a job by sending their CV in response to an advertisement. These days, attracting talent has become a lot harder than that, as candidates need to understand who we are as an organisation, and what we can offer to them as a career and not just a job. The need is no longer about just getting a pay check at the end of the month, but more about culture fit and growth.

Research shows that candidates want to see more creative stuff, pictures, they want to see what life would be like at our organization through compelling story telling. Organizations need to be in tune with social media trends, and constantly review analytics to understand talent needs and wants. 

The purpose is to assist our talent acquisition process to improve quality of hires, reduce costs by finding candidates directly and vice versa, to communicate our culture, values, EVP and to give a real impression of what life would be like working with us.

So, while our EB is directed to the external market, EVP is what we offer employees, and as such, what we claim to have and do well in the marketplace, must match what is experienced by our people internally. The best way to endorse our EVP through EB is by creating brand ambassadors, and providing them with a toolkit on how to roll out our content strategy.


Published by BlockHead

A Human Resources Practitioner with a blended knowledge of HR; Diversity, Equity & Inclusion and Talent Acquisition Management as well as Employer Branding and Employee Value Proposition. Enthusiastic and outgoing, an innovator who is continuously aware of new possibilities with a penchant for discovering different but effective ways of doing things. I gain motivation from the ability to not only generate but implement ideas. A visionary with a positive mindset which often carries others with me. Forever interested in seeing the possibilities, particularly in people, within and beyond the present moment. My key strengths lie in consulting with business to understand how HR activities can contribute to business strategy execution. Passionate about the digital landscape and have successfully implemented Digital Talent Acquisition Strategies for various organisations. I totally believe that healthy organisation culture is a competitive game changer, and strive to help shape companies to attract and retain the best people to meet their mission and grow their vision. As an experienced Talent Acquisition Manager with a documented history of working in HR across various industries in South Africa, as well as other countries on the African continent including Kenya and Nigeria, I know that Africa has incredible talent, and I am excited to play a role in unleashing the best in people across the corporate world. Simply put...I love what I do! In my spare time, I am an avid participant in various activities hosted by the Society of Human Resources Management (SHRM), and a regular contributor to their Blog including taking part in their weekly “Next Chat” on twitter. This is a global platform hosted by SHRM that has people from all facets of HR sharing ideas, knowledge and learning on the specific topic chosen for the week. This June, I will be speaking at the annual conference #SHRM19 which is being held in Las Vegas.

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